Information Center

According to the reporter of Xinhua news agency, at present, the export of China's mechanical and electrical products to Ethiopia mainly has the following problems:

The Ethiopian market has insufficient understanding of China's mechanical and electrical products. Western products entered the Ethiopian market earlier, while Chinese products entered the Ethiopian market later, coupled with the purchase psychological characteristics of "seeing is believing", Ethiopians formed a strong concept of contrast. They are very used to and willing to accept Western products, but they accept Chinese products slowly, Most local businessmen only know low-grade consumer goods about Chinese products. Many businessmen in Ethiopia simply did not expect to import China's mechanical and electrical products.

The publicity of mechanical and electrical products by Chinese enterprises is not enough. In terms of publicity, compared with western countries, the publicity of mechanical and electrical products by relevant Chinese enterprises is very weak in the Ethiopian market. Advertisements of mechanical and electrical products in Europe, India and Middle East countries can be seen on the streets of Ethiopia and in some magazines. These countries also often hold some product promotion conferences and exhibitions locally. However, China has not yet held an exhibition in Ethiopia, and only a few enterprises have participated in local exhibitions. The insufficient publicity of mechanical and electrical products by Chinese enterprises not only leads to Ethiopia's insufficient understanding of China's mechanical and electrical products, but also makes it think that China's exporters do not pay attention to product promotion.

The level of after-sales service and spare parts supply is not high. From the current situation, the after-sales service of China's industrial machinery products exported to Ethiopia is basically good, and the supply of spare parts can basically keep up. However, the one-off buying and selling behavior of individual enterprises has seriously affected the reputation of Chinese products in the Ethiopian market.

The after-sales service and spare parts supply of transportation machinery (mainly automobiles) exported to the Ethiopian market are also very limited. It can be said that there is no after-sales service center and domestic spare parts supply organization. This also makes few Chinese cars in the Ethiopian market. In fact, at present, the cost performance of Chinese cars, especially agricultural transport vehicles, jeeps and small vans, is very in line with the needs of the Ethiopian market.